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Chief Marketer Staff

  • DIRECT Listline

    Unicover-Elvis Presley Stamp & Coin Collectors This list of active buyers has been updated to a count of 218,000. The sources are direct mail, space ads

  • SNL Alum Hosts Echo Awards

    Break out the tuxedo and dust off your tiara. Pants optional. The Echo Awards ceremony is tonight from 6:30-8 p.m. in the Esplanade Ballroom. Find it

  • Staying On Top of the Players

    There are literally thousands of search engines and directories; SearchEngineGuide.com has a list of over 3,000 topical search engines, portals and directories.

  • Sanibel Holiday Dipping Toes

    Search engine marketing is not an all or nothing affair. It is extremely possible to get into it slowly, a step at a time. For example, in mid-May, Sanibel

  • Agencies

    Litle Is Back in Payment-Processing Business

    Tim Litle has created a new endeavor with a familiar name. The venture, Litle & Co., is offering credit card processing services.

  • Digital

    Writing Web Copy to Suit SEM

    Writing effective Web copy with search engines in mind is specialization all its own. You need to choose several keywords (or, “keyphrases”) that will

  • Staying On Top of the Players

    There are literally thousands of search engines and directories; SearchEngineGuide.com has a list of over 3,000 topical search engines, portals and directories.

  • Short Cut

    New York-based DoubleClick has hired two senior level executives. Eric Kirby has been chosen as vice president and general manager of the strategic services

  • Small Business Group Leads InfoUSA Revenue Growth

    InfoUSA’s Small Business Group saw its revenue jump from $25.9 million in third quarter 2001 to $37.2 million in third quarter 2002. Largely due to the

  • E-mail Churn Remains Steady at 30%

    E-mail churn has remained constant for the last two years despite an increase in the number of e-mail addresses. In 2002 the annual churn rate was 31%