Chief Marketer Staff

• Pottery Barn Recalls Halloween Candleholders

  Pottery Barn is recalling about 11,500 Halloween candleholders sold online, in catalogs and at retail from August through early October. The retail of

• “YM” MAGAZINE BRINGS BOY BAND TO FROSTED CHEERIOS

  New York City-based “YM” magazine and Minneapolis-based General Mills have teamed up to bring teen-favorite band O Town to two million Frosted Cheerios

• COKE STAGES SECOND “HARRY POTTER” EFFORT

  In preparation for the Nov. 15 release of Warner Bros. second “Harry Potter” film, Coca-Cola Co. yesterday kicked off a Catch the Golden Snitch and Win

• Office Depot E-Sales Grow in Third Quarter

  Office Depot Inc.’s worldwide e-commerce sales grew 35% to $542.9 million during the quarter and by 36% to $1.5 billion for the first nine months of 2002.

• DIRECT Listline

  U.S. Construction Industry Executives Bethesda List is the new manager of this file of 236,407 U.S. construction industry executives. These individuals

• Whitehat To Offer Habeas Anti-Spam Service

  Whitehat Inc. will incorporate Habeas Inc.’s Sender Warranted E-mail service into its outbound e-mail marketing campaigns for clients. The service works

• Letters to the Editor

  Re: Loose Cannon: No Shortcomings in Industry Shorthand, DIRECT Newsline, Oct. 14, 2002 Certainly those you mention are very useful phrases, and if for

• Short Cuts

  QVC founder Joseph M. Segel has extended his contract to continue as chairman emeritus and as a consultant to the shopping network through January 2008.

• Hiring Freezes on the Rise in DM Industry

  One third of all companies are reporting hiring freezes, up from 26% last quarter, according to a study of hiring practices in the direct marketing industry.

• PENNSYLVANIA CASHES OUT ON LAWSUIT

  The Pennsylvania Bureau of Consumer Protection last week announced it will release more than $1.7 million to state residents who made excessive purchases