Chief Marketer Staff

• E-mail experts discuss the pros and cons in a DIRECT roundtable.

  Nine of the industry

• ALC Expands Compilation Operation

  American List Counsel Inc. has expanded its list compilation division and named Chris DeMartine to vice president research and analytical services to

• Quebecor to Handle LL Bean Printing, List Services

  L.L.Bean has tapped Quebecor World Inc. to print all its catalogs, in a $100 million multi-year arrangement. The total sales under the duration of the

• E-Mail Address Changes Can Hurt Business: Study

  E-mail addresses are changed at the rate of 31% per year, causing 53% of those consumers to lose touch with personal and professional contacts, as well

• Conscious Networking

  There’s no better time to sharpen your networking skills than at the DMA’s annual conference. There are many ways to make connections while side stepping

• Equifax Income Up 9% in Quarter

  Equifax Inc. reported net income of $39 million for the third quarter, up nearly 9% from $35.8 million last year. The credit bureau and information services

• Sears Credit Unit Drags Company Down

  Problems with its credit card operations helped drive down Sears, Roebuck and Co.’s third quarter net income to $189 million, from $262 million last year.

• Union Demonstrators To Haunt Brylane HQ

  (Catalog Age)–Halloween is coming early to Brylane, but the apparel and home goods catalog giant won

• DIRECT Listline

  America’s Corporate Directors at Home Dunhill International List Co. is offering this new file of 43,783 of top corporate CEOs, presidents, chair people

• Board likely to vote on guidelines today

  The DMA board of directors is expected to vote today on guidelines governing advanced consent marketing, a thorn in the side of the association and the