Chief Marketer Staff

• Costs Subscribers $500 per year

  The new wireless suppression service launched by the Direct Marketing Association will have a limited life in its current form. However, the DMA hopes

• HP Tests Personalized DM

  HP made $557,000 in new revenue when a personalized direct mail test delivered a 9.4% response rate. And, the program is rolling out across the company

• DMers Move Into the Holidays with Cautious Optimism

  This year

• Live from DMA: DMA Elects New Officers

  The DMA has elected new 2003 officers. They are: Chairman, Gordon R. Cooke, CEO of the J. Jill Group Inc.; vice chair, Rebecca Jewett, president, Norm

• DMA May Buy DMDNY

  The Direct Marketing Association is in talks to acquire DMDNY Inc., producer of Direct Marketing Days in New York, and may be the sole remaining bidder,

• Consumers Buy Despite Slowdown in Ad Spending

  The withering economy has taken its toll on DR advertising. But marketers spending less on ads hasn

• Consumer Reports Subcriber File Hits the Market

  Consumers Union is putting the subscriber files of Consumer Reports and two other publications on the market for the first time. RMI Direct Marketing

• Zones Back in Black in Quarter

  Zones, Inc. reported net earnings were $124,000 for the third quarter, up from a loss of $257,000 last year. The Renton, WA company reported total net

• St. Jude Children’s Brings its Donor File to Market

  Direct Media Inc. has been named to manage the new-to-market St. Jude Children’s Research Hospital file of 1.2 million 12-month donors. The appointment

• Morgan to Leave Brann Worldwide Toronto

  Rob Morgan, who has been with advertising agency Brann Worldwide since July 2000, will leave the company on Nov. 15. Morgan will step down from his position