Chief Marketer Staff

• DMA May Buy DMDNY

  The Direct Marketing Association is in talks to acquire DMDNY Inc., producer of Direct Marketing Days in New York, and may be the sole remaining bidder,

• Starz Encore Group Chooses Cohorts for Prospecting and Market Research

  Starz Encore Group LLC will launch a trial campaign using Cohorts’ Proof of Concept service. The test, which will focus on subscribers in the Louisville,

• E-mail Leads the Multi-Channel Pack

  E-mail is a major driver of multi-channel purchasing, according to a study released today.

• Nonprofit Donors Drying Up

  Americans are donating less money and to fewer nonprofit organizations than at any time in the past 25 years, according to a survey by database marketing

• DIRECT Listline

  Tax Planning & Research As of the August update, there are now 19,295 individuals

• Saab Taps Brann as DM Agency

  Saab Cars USA has tapped the Baltimore office of Brann Worldwide as its direct marketing agency of record. The account is estimated to be about $15 million,

• Zones Back in Black in Quarter

  Zones, Inc. reported net earnings were $124,000 for the third quarter, up from a loss of $257,000 last year. The Renton, WA company reported total net

• Downhill Slide Continues—But DMers Optimistic

  Revenue and billings for DMA members declined significantly in the third quarter over earlier projections. A new revenue index measurement, which measures

• Maxim, Stuff Files Go to ALC Data Management

  Dennis Publishing has awarded management of its Maxim and Stuff magazine subscriber files to ALC Data Management, Princeton, NJ. ALC Data Management will

• Party Line

  7-11 p.m. KnowledgeBase Marketing Inc. (The San Francisco Museum of Modern Art, 151 Third St.) 8 p.m.-midnight The Association for Interactive Marketing,