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Chief Marketer Staff

  • Live from DMA: Millard Group Wins Inc. and Fast Co.

    Millard Group Inc. has been named to manage two consumer files: Inc. Magazine, a business magazine edited for CEOs of small-to-midsize companies with

  • Hundred Thousand Dollar Fine Levied in Anti-Spamming Case

    An Oregon man found guilty of spamming was ordered on Friday to pay nearly $100,000 under Washington state

  • Costs Subscribers $500 per year

    The new wireless suppression service launched by the Direct Marketing Association will have a limited life in its current form. However, the DMA hopes

  • E-mail Leads the Multi-Channel Pack

    E-mail is a major driver of multi-channel purchasing, according to a study released today.

  • Nonprofits Turn to Alternative Channels After Postal Rate Hike

    The recent postal rate increase has significantly hurt nonprofit organizations, driving many away from the mail and into alternative channels such as

  • Hollywood Magic

    Universal Studios Hollywood turned its loyalty program renewal efforts around through a combination of database design, creative testing and customer

  • NP Donors Drying Up: Epsilon

    Americans are donating less money and to fewer nonprofit organizations than at any time in the past 25 years, according to a survey by database marketing

  • HP Tests Personalized DM

    HP made $557,000 in new revenue when a personalized direct mail test delivered a 9.4% response rate. And, the program is rolling out across the company

  • DMA May Buy DMDNY

    The Direct Marketing Association is in talks to acquire DMDNY Inc., producer of Direct Marketing Days in New York, and may be the sole remaining bidder,

  • Noncompete Lawsuit Now in Limbo

    A lawsuit filed by a database service company against its founder appears to be winding down as the firm faces questions about its own survival. Econometrics