Chief Marketer Staff

• Jacobs & Clevenger to Help Chinese Agency

  Jacobs & Clevenger has signed an agreement to help DaKoo, a Chinese agency and consulting firm, market healthcare products in the People’s Republic of

• 1-800-Flowers.com Trims Net Loss

  Gift retailer 1-800-Flowers.com cut its first-quarter net loss to $7.3 million, down from $8.9 million a year ago. Its revenue jumped from $79.2 million

• Live from DMA: Potter Talks up Direct Mail

  Postmaster General Jack Potter reaffirmed today that DMers would not see another rate increase until “well into” 2004.

• A-B SELLS IN-HOUSE AGENCY

  Anheuser-Busch Cos., St. Louis, last week sold its in-house marketing shop to its top execs, who will run the business as an independent shop called The

• DIRECT Listline

  Executives in Privately and Publicly Owned Businesses This new list features 554,998 top and middle management executives. The file was compiled from

• Live from DMA: Japan Tops the List in DM Sales Outside the US

  Japan leads 30 other non-U.S. countries in direct marketing sales with $586 billion, a DMA study found. Following Japan for the top five spots are Germany

• FTC WATCHING RITE AID, WALGREENS

  The Federal Trade Commission is investigating Rite Aid Corp.’s and Walgreen Co.’s consumer privacy and marketing practices. It may signal FTC scrutiny

• Saab Taps Brann as DM Agency

  Saab Cars USA has tapped the Baltimore office of Brann Worldwide as its direct marketing agency of record. The account is estimated to be about $15 million,

• Hundred Thousand Dollar Fine Levied in Anti-Spamming Case

  An Oregon man found guilty of spamming was ordered on Friday to pay nearly $100,000 under Washington state

• E-mail Leads the Multi-Channel Pack

  E-mail is a major driver of multi-channel purchasing, according to a study released today.