Chief Marketer Staff

• Live from DMA: Japan Tops the List in DM Sales Outside the US

  Japan leads 30 other non-U.S. countries in direct marketing sales with $586 billion, a DMA study found. Following Japan for the top five spots are Germany

• Live from DMA: Potter Talks up Direct Mail

  Postmaster General Jack Potter reaffirmed today that DMers would not see another rate increase until “well into” 2004.

• Jacobs & Clevenger to Help Chinese Agency

  Jacobs & Clevenger has signed an agreement to help DaKoo, a Chinese agency and consulting firm, market healthcare products in the People’s Republic of

• A-B SELLS IN-HOUSE AGENCY

  Anheuser-Busch Cos., St. Louis, last week sold its in-house marketing shop to its top execs, who will run the business as an independent shop called The

• Experian Consolidates Divisions

  Experian, a credit bureau and information services firm, has formed Experian Consumer Direct. No layoffs will result from this consolidation, said Experian

• FTC WATCHING RITE AID, WALGREENS

  The Federal Trade Commission is investigating Rite Aid Corp.’s and Walgreen Co.’s consumer privacy and marketing practices. It may signal FTC scrutiny

• Plenty of Americans Catching DRTV Ads: Study

• Hundred Thousand Dollar Fine Levied in Anti-Spamming Case

  An Oregon man found guilty of spamming was ordered on Friday to pay nearly $100,000 under Washington state

• Nonprofits Turn to Alternative Channels After Postal Rate Hike

  The recent postal rate increase has significantly hurt nonprofit organizations, driving many away from the mail and into alternative channels such as

• Costs Subscribers $500 per year

  The new wireless suppression service launched by the Direct Marketing Association will have a limited life in its current form. However, the DMA hopes