Chief Marketer Staff

• Agencies

  Affinion Acquires Italian Relationship Marketing Firm

  Loyalty marketing firm Affinion Group, Inc. has acquired an Italian relationship marketing solutions company from a leading Italian banking group.

• Agencies

  Retail Takes Hit, DM Slides Slightly For A&F

  Abercrombie & Fitch generated net sales of $482.5 million for the five-week period ended Jan. 2.

• Agencies

  Direct Holiday Sales Shine For Anthropologie

  Direct to customer sales lead retail revenue for the brands under the Anthropologie umbrella during November and December.

• Agencies

  Twilight Star Poses in SoBe Skinsuits

  “Twilight” vamp Ashley Greene can soon be seen posing in SoBe skinsuits to help the brand launch its newest zero calorie flavors

• Agencies

  Heinz Updates Annual Label Design Contest

  Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner

• News Briefs

  Delta Air Lines: the official airline of the GRAMMY Awards, has launched a sweepstakes that will send two music fans and a friend to the 52nd Annual GRAMMY Awards

• Forum Content Creators Also Wield Influence Offline: Survey

  A new user survey finds that people who contribute to online forums– those Web sites where users can post questions and thoughts for response and comment from others

• Timberland to Sponsor Sundance for Second Year; Opens Lounge

  The Timberland Co. is set to embark on its second year as the Official Footwear and Outerwear Sponsor this month at the Sundance Film Festival

• Agencies

  Loyalty Program Providers Maritz And Affinity Team Up

  Point-of-sale loyalty program provider Maritz Real-Time Rewards has teamed up with Affinity Solutions, a relationship marketing program provider. The two firms will jointly offer a point-of-purchase relationship marketing program for US credit and debit card issuers and retailers.

• Agencies

  Nautilus Partly Sells Assets, Will Focus On Direct And Retail Business

  Nautilus, Inc. completed the sale and licensing of certain assets of its commercial business to Xiamen World Gear Sports Goods Co., Ltd.