Chief Marketer Staff
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Digital
Search Performance and Pricing Extends to Display and Social Media
Although some valuable ad buys impose requirements for marketers to pay for impressions by the thousand, many display advertising opportunities can now be purchased on a per click or performance basis—and pricing is not their only similarity to search.
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Agencies
DM Good, Retail Better at Neiman Marcus
Neiman Marcus Direct sales rose by 3.2% during the five-week December period tracked by the company.
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Agencies
JCPenney Says Online December Sales Increased “Strongly”
J. C. Penney Company, Inc. said its comparable store sales decreased 3.8% for the five-week period ended Jan. 2.
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Agencies
Affinion Acquires Italian Relationship Marketing Firm
Loyalty marketing firm Affinion Group, Inc. has acquired an Italian relationship marketing solutions company from a leading Italian banking group.
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Agencies
Retail Takes Hit, DM Slides Slightly For A&F
Abercrombie & Fitch generated net sales of $482.5 million for the five-week period ended Jan. 2.
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Agencies
Direct Holiday Sales Shine For Anthropologie
Direct to customer sales lead retail revenue for the brands under the Anthropologie umbrella during November and December.
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Agencies
Twilight Star Poses in SoBe Skinsuits
“Twilight” vamp Ashley Greene can soon be seen posing in SoBe skinsuits to help the brand launch its newest zero calorie flavors
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Agencies
Heinz Updates Annual Label Design Contest
Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner
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News Briefs
Delta Air Lines: the official airline of the GRAMMY Awards, has launched a sweepstakes that will send two music fans and a friend to the 52nd Annual GRAMMY Awards
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Forum Content Creators Also Wield Influence Offline: Survey
A new user survey finds that people who contribute to online forums– those Web sites where users can post questions and thoughts for response and comment from others