Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Humane Society of the United States In its latest prospecting piece, the Humane Society of the United States mailed a “Membership Kit,” a package typically

• Digital

  Working With Search Engine Optimizers

  Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already

• Online Holiday Sales Expected to Beat Growth Rate of Retail Sales

  Despite and economic slowdown Internet sales this holiday season are expected to continue to grow, capturing new customers and a larger slice of the total

• Steve Case Talks of Spinning Off AOL

  Steve Case, chairman AOL Time Warner Inc., and co-founder of America Online, has discussed spinning off the Internet division but analysts said such a

• DIRECT Listline

  Midwest Democrats This is a new file of 53,556 general election voters who are democrats. They are average age 45 and have incomes of about $55,000. Selections:

• International Mailings to Rise: Deutsche Post

  Direct marketers mailing internationally have raised mail volume this year and are planning for increases over the next two years, according to an informal

• FTC Settles Charges Over Internet Claims for Cancer Cures

  An Internet entrepreneur marketing cancer cures over the Internet has settled charges with the Federal Trade Commission that the claims for cures were

• Verizon Settles Spam Suit

  Verizon has reached a settlement in a spam lawsuit against Additional Benefits, LLC, a Detroit commercial e-mail company and its owner, Alan Ralsky. Reston,

• Saks Goes Corporate With New Catalog

  (Catalog Age) Just seven months after closing its Folio catalog division, upscale retailer Saks Fifth Avenue has launched a corporate gifts title. The

• Letters to the Editor

  *Letters to the Editor LETTERS TO THE EDITOR Re: Loose Cannon: Your Tax Dollars Subsidize Bad Airline CRM (DIRECT Newsline, Oct. 27, 2002): * Love your