Chief Marketer Staff

• SPSS Net Income Falls in Quarter

  SPSS Inc. reported net income of $3.2 million for the third quarter, down 9% from $3.6 million last year. The database marketing services company reported

• DIRECT Listline

  Midwest Democrats This is a new file of 53,556 general election voters who are democrats. They are average age 45 and have incomes of about $55,000. Selections:

• Short Cuts

  InfoUSA has appointed Dr. Vasant Ravel to its board of directors and will serve on the firm

• Mail Stream: A Report on Incoming Direct Mail

  Humane Society of the United States In its latest prospecting piece, the Humane Society of the United States mailed a “Membership Kit,” a package typically

• Digital

  Working With Search Engine Optimizers

  Can a company do search engine optimization on its own or does it need a consultant, also called a search engine optimizer (SEO)? As you’ve probably already

• FTC Settles Charges Over Internet Claims for Cancer Cures

  An Internet entrepreneur marketing cancer cures over the Internet has settled charges with the Federal Trade Commission that the claims for cures were

• Letters to the Editor

  Re: Loose Cannon: Your Tax Dollars Subsidize Bad Airline CRM (DIRECT Newsline, Oct. 27, 2002) Bravo! My involuntary handouts to the nation’s air carriers,

• International Mailings to Rise: Deutsche Post

  Direct marketers mailing internationally have raised mail volume this year and are planning for increases over the next two years, according to an informal

• Steve Case Talks of Spinning Off AOL

  Steve Case, chairman AOL Time Warner Inc., and co-founder of America Online, has discussed spinning off the Internet division but analysts said such a

• Online Holiday Sales Expected to Beat Growth Rate of Retail Sales

  Despite and economic slowdown Internet sales this holiday season are expected to continue to grow, capturing new customers and a larger slice of the total