Chief Marketer Staff

• Reader’s Digest Forms Alliance with GE Financial

  Reader

• DIRECT Listline

  Semiconductor Magazine Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level

• Digital

  Pros and Cons of Overture’s Auto Bidding

  In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

• SPSS Net Income Falls in Quarter

  SPSS Inc. reported net income of $3.2 million for the third quarter, down 9% from $3.6 million last year. The database marketing services company reported

• DIRECT Listline

  Associations

• Kevin Noonan Succeeds Isaacson as Head of AIM

  Kevin Noonan is the new executive director of the Association for Interactive Marketing (AIM), the Direct Marketing Association will announce on Thursday.

• Shop at Home Shareholders OK Scripps Purchase

  Shareholders of Shop at Home Inc. have approved E.W. Scripps Co.’s offer to acquire 70% of the firm’s TV retailing network division for $49.5 million.

• JPMorgan Buys Fingerhut Catalogs

  JPMorgan Partners LLC, has bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc., in a nine figure deal finalized Wednesday.

• Sallie Mae Taps Agency.com

  Sallie Mae, the furnisher of student loans and other financial products, has named Agency.com as its interactive agency of record. The budget was not

• Pennsylvania AG: Report Do-Not-Call Violations

  Pennsylvania Attorney General Mike Fisher urged state residents to report violations of its “Do Not Call” Law which will go into effect Fri. Nov. 1 for