Chief Marketer Staff

• Digital

  Pros and Cons of Overture’s Auto Bidding

  In February 2002, when Google introduced its AdWords Select, the main innovations about it were that the links were paid for on a cost-per-click basis

• Lester Wunderman to Speak at HVDMA Event

  The father of direct marketing, Lester Wunderman, will be the featured guest speaker at the Hudson Valley Direct Marketing Association luncheon next week.

• Reader’s Digest Forms Alliance with GE Financial

  Reader

• Digital

  How Does Google’s AdWords Select Work?

  In the world of pay-for-placement links at search sites, one of the hottest topics is Google

• Short Cuts

  Spiegel Catalog Inc. has redesigned its Web site, (www.spiegel.com) to make it more user friendly for female apparel shoppers. The enhanced site includes

• DIRECT Listline

  Semiconductor Magazine Semiconductor Equipment and Materials International is offering its Semiconductor magazine subscriber list. These readers are high-level

• Former VP Charges MeritDirect with Unlawful Dismissal

  A former senior vice president at MeritDirect has filed an arbitration claim alleging that the list management-brokerage firm dismissed him without cause, is withholding compensation and has slandered his name.

• Digital

  Opinion: FTC’s Focus on Paid Search Engine Disclosure: Golden Moment or Missed Opportunity?

  The Federal Trade Commission

• Work-At-Home Operator Settles with FTC

  National Crafters Corp. and its owner Thomas F. Diaz Jr. have settled Federal Trade Commission charges that they misled consumers with a work-at-home

• ALC Hires Hasson and Williams

  ALC has hired two veteran list brokers for its brokerage unit. Chris Hasson and Dub Williams, who both worked for MKTG, have joined ALC’s Data Acquisition