Chief Marketer Staff

• Agencies

  The Good Guys

  Most DIRECT readers will never hear from the people featured in this roundtable. And they should thank their lucky stars for that, because these panelists

• Agencies

  Audio Book Club Debuts New Continuities

  The Audio Book Club began testing two new continuity programs last month Foul Play: Detective Mysteries and Swept Away: Stories to Fall in Love With using

• Agencies

  TAKING THE LEAD

  Anyone looking at the hefty slate of new business-to-business initiatives the DMA has cooking might think the association was making a calculated play

• Agencies

  Gilded Age Scams

  Of all the frauds perpetrated by mail, none has depended more on the stupidity of its victims than one that flourished during the late 1800’s. Rogues

• Agencies

  Getting Close to Proximity

  My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius

• Agencies

  WEB SPINNING

  The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves. Visitors to the DMA’s site (www.the-dma.org)

• Agencies

  DATA FOR DOLLARS

  On one hand, DMers have tremendous opportunities presented by the Internet and emerging technologies. On the other, they have a less-than-healthy economic

• Agencies

  New Magazine Skips the Mails

  A magazine devoted to helping readers get by on less is using the same strategy to launch itself. Daunted by the recent postal rate hike, Budget Living

• Agencies

  Direct Mail Outpulls E-mail With Journalists

  MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months

• Agencies

  MEETING EXPECTATIONS

  All marketers share some basic instincts: to network, get education and find out about the latest products and services. People want to talk to one another