Chief Marketer Staff

• Agencies

  The Good Guys

  Most DIRECT readers will never hear from the people featured in this roundtable. And they should thank their lucky stars for that, because these panelists

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  AS THE WORLD TURNS

  The turbulent year hasn’t made direct marketers barricade their borders completely, but it has made them rethink initiatives to foreign shores. Everyone

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  Gilded Age Scams

  Of all the frauds perpetrated by mail, none has depended more on the stupidity of its victims than one that flourished during the late 1800’s. Rogues

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  Exciting Results

  RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

• Letter to the Editor

  While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook’s article. Jim doesn’t get it when trying

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  Hang It Up

  One dreams of it reverting to its former name, for plagues have been unleashed upon the nation, plagues that have little to do with time-honored modes

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  MEETING EXPECTATIONS

  All marketers share some basic instincts: to network, get education and find out about the latest products and services. People want to talk to one another

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  WEB SPINNING

  The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves. Visitors to the DMA’s site (www.the-dma.org)

• Agencies

  New Magazine Skips the Mails

  A magazine devoted to helping readers get by on less is using the same strategy to launch itself. Daunted by the recent postal rate hike, Budget Living

• Agencies

  Direct Mail Outpulls E-mail With Journalists

  MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months