Chief Marketer Staff
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From the Horse’s Mouth
Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are
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Agencies
Simply Put, USPS Is on to Something
It’s happening like clockwork. With each Tour de France, the U.S. Postal Service comes in for a pasting for its more than $25 million sponsorship of the
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Agencies
List Business Rocked By Alan Drey Closing
Even though moves are under way to pay back creditors, the sudden closure of list broker Alan Drey Co. in August has left a bitter taste in the mouths
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Let’s Make a Deal
Former MTV jockey Kennedy worked the audience during the Game Show Network’s presentation at the L.A. Office RoadShow. The charismatic host quizzed audience
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Agencies
New Co-Op Targets Hispanics
A co-op mail program seeking to reach Hispanics will be rolled out this month to 1.3 million households. The mail package, Carmen’s Cupones y Consejos,
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Agencies
One-to-One Upmanship
You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is
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Agencies
Hitting the Right Chord
Larry and Wendy Davis’ company has been selling guitar parts for 25 years. It is mostly a wholesale business, hawking guitar necks, tuning keys, whammy
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Agencies
Golden Gouge
Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.
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Agencies
The Case for Space
Before Steven Spielberg produced Jurassic Park, before Barney’s giant purple onslaught, there were: Prehistoric Playthings Your Child Will Love: A Dozen