Chief Marketer Staff

• Agencies

  AS THE WORLD TURNS

  The turbulent year hasn’t made direct marketers barricade their borders completely, but it has made them rethink initiatives to foreign shores. Everyone

• Agencies

  USE IT Don’t Abuse It

  In direct marketing, networking has become a necessary skill to find new customers and make a variety of contacts. However, networking often has a bad

• Agencies

  Gilded Age Scams

  Of all the frauds perpetrated by mail, none has depended more on the stupidity of its victims than one that flourished during the late 1800’s. Rogues

• Agencies

  Revving Up

  WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel

• Agencies

  Exciting Results

  RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

• Agencies

  CLARIFICATION

  Hogan & Associates initially developed the Butler Roof Group marketing program profiled recently in DIRECT (Web-Based Program Boosts Response, Sept. 15).

• Letter to the Editor

  While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook’s article. Jim doesn’t get it when trying

• Agencies

  STUDENT MIXERS

  Travel budgets may be tight, but thanks to regional and virtual seminar and council programs, DMA members can still meet and greet on a regular basis.

• Agencies

  CORRECTION

  Magazine Publishers of America (MPA), the consumer magazine industry association, was misidentified in the article Back to Press (DIRECT, October).

• From the Horse’s Mouth

  Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are