Chief Marketer Staff, Author at Chief Marketer

Satisfaction: The Core of Career Success

Statistics only tell one side of this story: According to an August 2002 Gallup Poll, 31% of U.S. workers are somewhat or completely dissatisfied with

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The Good Guys

Most DIRECT readers will never hear from the people featured in this roundtable. And they should thank their lucky stars for that, because these panelists

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List Firm Probed for Fax Broadcast

Florida launched an inquiry into the marketing practices of The List Source USA Inc. this summer after a business complained of receiving an unsolicited

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Hang It Up

One dreams of it reverting to its former name, for plagues have been unleashed upon the nation, plagues that have little to do with time-honored modes

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WEB SPINNING

The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves. Visitors to the DMA’s site (www.the-dma.org)

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New Magazine Skips the Mails

A magazine devoted to helping readers get by on less is using the same strategy to launch itself. Daunted by the recent postal rate hike, Budget Living

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Direct Mail Outpulls E-mail With Journalists

MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months

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IMD Plays With the Big Boys But Not in Its Ad

For my makeover this issue, I draw upon the wisdom of two of the mentors of my youth. One was Florette McNeese, my inspiring high school creative writing

Let’s Make a Deal

Former MTV jockey Kennedy worked the audience during the Game Show Network’s presentation at the L.A. Office RoadShow. The charismatic host quizzed audience

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One-to-One Upmanship

You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is