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    List Business Rocked By Alan Drey Closing

    Even though moves are under way to pay back creditors, the sudden closure of list broker Alan Drey Co. in August has left a bitter taste in the mouths

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    DATA FOR DOLLARS

    On one hand, DMers have tremendous opportunities presented by the Internet and emerging technologies. On the other, they have a less-than-healthy economic

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    One-to-One Upmanship

    You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

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    Con Games

    It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she emerged from personal bankruptcy. But she never got the

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    News briefs from Directmag.com

    Oct. 3, 2002 The Federal Trade Commission has settled with American Student List and another firm over allegations of improperly selling student information

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    Golden Gouge

    Ask any scam artist to name their favorite target. Chances are they’ll say someone who is trusting and has a nice little nest egg in short, a senior citizen.

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    The Case for Space

    Before Steven Spielberg produced Jurassic Park, before Barney’s giant purple onslaught, there were: Prehistoric Playthings Your Child Will Love: A Dozen

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    That’s the Way We Say It

    Since the holiday mailing season is in full swing, here’s a few catalog-related tidbits from the recent New England Mail Order Association (NEMOA) conference.

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    Hey You!

    Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the

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    Revving Up

    WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel