Chief Marketer Staff

• Agencies

  The Case for Space

  Before Steven Spielberg produced Jurassic Park, before Barney’s giant purple onslaught, there were: Prehistoric Playthings Your Child Will Love: A Dozen

• Agencies

  That’s the Way We Say It

  Since the holiday mailing season is in full swing, here’s a few catalog-related tidbits from the recent New England Mail Order Association (NEMOA) conference.

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  Check Your Alignment

  Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

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  The Net Result

  The Internet has changed direct marketing although not as originally heralded. The Internet has not leapfrogged established ways of marketing nor replaced

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  TAKING THE LEAD

  Anyone looking at the hefty slate of new business-to-business initiatives the DMA has cooking might think the association was making a calculated play

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  Getting Close to Proximity

  My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius

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  Audio Book Club Debuts New Continuities

  The Audio Book Club began testing two new continuity programs last month Foul Play: Detective Mysteries and Swept Away: Stories to Fall in Love With using

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  Free at Last? Not by a Long Shot

  Notice, please, the difference between becoming desensitized to an obnoxious traitand ceasing to be irritated by it. I’m thoroughly desensitized to direct

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  MEETING EXPECTATIONS

  All marketers share some basic instincts: to network, get education and find out about the latest products and services. People want to talk to one another

• Agencies

  DATA FOR DOLLARS

  On one hand, DMers have tremendous opportunities presented by the Internet and emerging technologies. On the other, they have a less-than-healthy economic