Chief Marketer Staff

• Agencies

  CORRECTION

  Magazine Publishers of America (MPA), the consumer magazine industry association, was misidentified in the article Back to Press (DIRECT, October).

• Agencies

  IMD Plays With the Big Boys But Not in Its Ad

  For my makeover this issue, I draw upon the wisdom of two of the mentors of my youth. One was Florette McNeese, my inspiring high school creative writing

• Agencies

  letters to the editor

  BLAME THE AGs Never underestimate the ability of state attorneys general to engage in hypocrisy when they see a chance to gain political advantage with

• Agencies

  The Justice File

  One day I’m going to get an e-mail announcing that Bob Wientzen has resigned from the DMA to run for Congress, and I’m going to miss the story. I will

• Agencies

  Techniques From the Trenches

  Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

• Agencies

  TELEPHONE TROUBLE

  Of all the headaches now facing direct marketers, the worst may not be the most obvious. Privacy is worrisome, but teleservices is a more pressing issue,

• Ad Ons

  Watch TV next year and you’ll see an important trend continue. Fewer, bigger integrated promotions mean increasing numbers of TV, radio, print, online,

• Agencies

  Exciting Results

  RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

• Agencies

  CLARIFICATION

  Hogan & Associates initially developed the Butler Roof Group marketing program profiled recently in DIRECT (Web-Based Program Boosts Response, Sept. 15).

• Healthy Results

  Tough economic times didn’t dim the caliber of entries for this year’s PRO Awards. In fact, tight purse strings may have upped the ante for solid, strategic