Chief Marketer Staff
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TAKING THE LEAD
Anyone looking at the hefty slate of new business-to-business initiatives the DMA has cooking might think the association was making a calculated play
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CLARIFICATION
Hogan & Associates initially developed the Butler Roof Group marketing program profiled recently in DIRECT (Web-Based Program Boosts Response, Sept. 15).
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JCPenney Mails Revised Christmas Book
JCPenney sent out 10 million copies of its Christmas catalog during five weeks starting in late August. The redesigned book features merchandise grouped
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DATA FOR DOLLARS
On one hand, DMers have tremendous opportunities presented by the Internet and emerging technologies. On the other, they have a less-than-healthy economic
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STUDENT MIXERS
Travel budgets may be tight, but thanks to regional and virtual seminar and council programs, DMA members can still meet and greet on a regular basis.
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Simply Put, USPS Is on to Something
It’s happening like clockwork. With each Tour de France, the U.S. Postal Service comes in for a pasting for its more than $25 million sponsorship of the
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List Business Rocked By Alan Drey Closing
Even though moves are under way to pay back creditors, the sudden closure of list broker Alan Drey Co. in August has left a bitter taste in the mouths
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DMer Indicted in Illinois Bribe Case
A former Illinois state legislator faces money laundering and mail fraud charges after allegedly bribing a local official in return for direct mail and
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New Shooters at Harrah’s
When Phil Satre resigns as Harrah’s Entertainment Inc.’s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.