Chief Marketer Staff

• Agencies

  AS THE WORLD TURNS

  The turbulent year hasn’t made direct marketers barricade their borders completely, but it has made them rethink initiatives to foreign shores. Everyone

• Agencies

  Opportunity to the East

  In Beijing, Hong Kong, Tokyo and other parts of Asia, change is in the air. China joining the World Trade Organization (WTO) and the falling value of

• Found Money

  Gift certificates and cards have gotten extremely popular in recent years. That has prompted states to pay closer attention to laws governing gift certificates.

• Agencies

  Exciting Results

  RedEnvelope has been engaged in search engine marketing for only about a year but it is already one of the savviest companies out there. The San Francisco-based

• Agencies

  Online Game Is An Ice Breaker

  It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

• Letter to the Editor

  While I loved the October PROMO and its focus on event marketing, I do have to take issue with Jim Holbrook’s article. Jim doesn’t get it when trying

• Agencies

  Litle Is Back in Payment-Processing Game

  Tim Litle has created a new endeavor with a familiar name. The venture, Litle & Co., is offering credit card processing services. Industry graybeards

• Agencies

  Direct Mail Outpulls E-mail With Journalists

  MediaMap routinely enjoys a 10% response rate with its weekly e-mail to get journalists to sign up for the firm’s source-finding service. But a few months

• Agencies

  Scammed Out

  Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just

• From the Horse’s Mouth

  Market research is getting a personal touch. While surveys and focus groups continue to offer the meat-and-potatoes that marketers need, many brands are