Chief Marketer Staff

• Short Cuts

  The Center for Direct Marketing at Mercy College will offer a seminar on Best Practices Testing Techniques at its Manhattan campus on Wednesday, Nov.

• DIRECT Listline

  Discount Office Supply Center This newly updated file now features 78,556 executives at small- and medium-sized businesses. They have purchase authority,

• Loose Cannon: Beefing Up Sales Through Broadband

  During the craziest moments of the dot-com boom, a few companies were giving away computers in return for consumer information. These marketers expected

• Mullen Named Borgata’s EVP of Marketing

  Larry Mullen has been hired as the executive vice president of marketing for Borgata, a casino hotel and spa scheduled to open in Atlantic City, NJ in

• Do-Not-Call Lists Go into Effect in Two States

  Telemarketers lost access to 2 million names on Friday as do-not-call programs went into effect in Pennsylvania and Kansas. The lists include 1.6 million consumers who put their names on Pennsylvania

• Agencies

  Stonewall Kitchen Revamps Web Site

  Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates.

• Agencies

  Hey You!

  Remember when you were a little kid and you had something you thought was really, really important to say but no one would listen? You couldn’t get the

• Agencies

  The Net Result

  The Internet has changed direct marketing although not as originally heralded. The Internet has not leapfrogged established ways of marketing nor replaced

• Agencies

  Collectible DATA

  Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

• Agencies

  TOP SEARCH ENGINE PLAYERS At a Glance

  ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express