Chief Marketer Staff

• U.S. Supreme Court to Review Telemarketing Case

  The U.S. Supreme Court agreed yesterday to take a case that will decide whether telemarketers that keep a significant portion of donations solicited on

• Deutsche Post Expands Parcel Delivery in Asia

  Deutsche Post AG plans to expand its overseas parcel delivery services in Asia as the demand for mail services in Germany is expected to decline. The

• Short Cuts

  The Center for Direct Marketing at Mercy College will offer a seminar on Best Practices Testing Techniques at its Manhattan campus on Wednesday, Nov.

• DIRECT Listline

  Discount Office Supply Center This newly updated file now features 78,556 executives at small- and medium-sized businesses. They have purchase authority,

• Creative Direct Response Hires Creative Director

  Creative Direct Response Inc. has hired Jim McLachlan as its creative director. He will work with senior vice president Les Markman. McLachlan has more

• Mail Stream: A Report on Incoming Direct Mail

  Martha Stewart: The Catalog for Living Martha Stewart Omnimedia’s mail order business has been newly christened Martha Stewart: The Catalog for Living.

• Agencies

  The Net Result

  The Internet has changed direct marketing although not as originally heralded. The Internet has not leapfrogged established ways of marketing nor replaced

• Agencies

  Collectible DATA

  Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

• Agencies

  Plus-Size

  Susan Barone is building her Web business with a pristine attention to privacy. Each woman who presents her e-mail address at one of Barone’s three plus-size

• Agencies

  USE IT Don’t Abuse It

  In direct marketing, networking has become a necessary skill to find new customers and make a variety of contacts. However, networking often has a bad