Chief Marketer Staff

• MCD STAGES ONE-DAY HAPPY MEAL

  McDonald’s Corp., Oak Brook, IL, is readying its first-ever one-day Happy Meal promotion, part of its Nov. 20 World Children’s Day campaign. The global

• Short Cuts

  The Center for Direct Marketing at Mercy College will offer a seminar on Best Practices Testing Techniques at its Manhattan campus on Wednesday, Nov.

• DIRECT Listline

  Discount Office Supply Center This newly updated file now features 78,556 executives at small- and medium-sized businesses. They have purchase authority,

• Do-Not-Call Lists Go into Effect in Two States

  Telemarketers lost access to 2 million names on Friday as do-not-call programs went into effect in Pennsylvania and Kansas. The lists include 1.6 million consumers who put their names on Pennsylvania

• NewRoads Acquires APL Direct Logistics

  NewRoads, a fulfillment house, has acquired APL Direct Logistics, the consumer fulfillment division of APL Logistics. The price was not disclosed. NewRoads

• Coldwater Creek Lays Off 25

  (Catalog Age)– Coldwater Creek has laid off another 25 workers at its headquarters due to job consolidations. “These actions along with other improvements

• Mullen Named Borgata’s EVP of Marketing

  Larry Mullen has been hired as the executive vice president of marketing for Borgata, a casino hotel and spa scheduled to open in Atlantic City, NJ in

• Loose Cannon: Beefing Up Sales Through Broadband

  During the craziest moments of the dot-com boom, a few companies were giving away computers in return for consumer information. These marketers expected

• DIRECT Listline

  Eating Well Millard Group Inc. is now managing this file of 75,000 six-month subscribers. Eating Well, The Magazine of Food & Health, relaunched in June

• Deutsche Post Expands Parcel Delivery in Asia

  Deutsche Post AG plans to expand its overseas parcel delivery services in Asia as the demand for mail services in Germany is expected to decline. The