Chief Marketer Staff

• DIRECT Listline

  Duluth Trading Company This list of 117,000 last-12-month buyers and 22,118 last-90-day buyers has updated counts. The average sale is $72 for storage

• Short Cuts

  Amazon.com has begun selling 50,000 subscriptions in a new Magazine & Newspaper Subscriptions store http://www.amazon.com/magazines. Tens of thousands

• Bob Stone Honored With Awards, Chicago Street in His Name

  Bob Stone will be honored for his pioneering work in direct marketing on Nov. 12 and 13. On Nov. 12, the city of Chicago will designate a portion of North

• VISA DOLES OUT FRIENDSHIP ADVICE

  Visa USA yesterday launched a Share Your Holidays promotion emphasizing spending time-and money-with friends and family. Through Dec. 31, every time cardholders

• CALIFORNIA SUITS THREATEN REBATES

  Recent class-action suits against rebate programs may spur marketers to void mail-in rebates in California. Suits against marketers including Eastman

• BriteSmile Names DraftWorldwide

  BriteSmile Professional Teeth Whitening has named DrarftWorldwide as its agency of record. Draft had no competition for the account, according to spokesperson

• Mailers Cheer Potter Rate Case Announcement

  Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

• Christine Frye Takes Privacy Officer Job at Countrywide Credit

  Christine Frye, who had been chief privacy officer of Experian

• Brentwood Cleanup to Begin This Month

  On Nov. 16, the U.S. Postal Service will begin decontaminating its Brentwood, MD distribution facility, Postmaster General Jack Potter told the USPS Board

• MCD STAGES ONE-DAY HAPPY MEAL

  McDonald’s Corp., Oak Brook, IL, is readying its first-ever one-day Happy Meal promotion, part of its Nov. 20 World Children’s Day campaign. The global