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Chief Marketer Staff

  • DIRECT Listline

    Duluth Trading Company This list of 117,000 last-12-month buyers and 22,118 last-90-day buyers has updated counts. The average sale is $72 for storage

  • Short Cuts

    Amazon.com has begun selling 50,000 subscriptions in a new Magazine & Newspaper Subscriptions store http://www.amazon.com/magazines. Tens of thousands

  • Brentwood Cleanup to Begin This Month

    On Nov. 16, the U.S. Postal Service will begin decontaminating its Brentwood, MD distribution facility, Postmaster General Jack Potter told the USPS Board

  • Citizens Rush for Minnesota’s Do-Not-Call List

    More than 300,000 people signed up for Minnesota’s do-not-call list by the second day it went into effect. That’s more than 10% of the state’s residential

  • BriteSmile Names DraftWorldwide

    BriteSmile Professional Teeth Whitening has named DrarftWorldwide as its agency of record. Draft had no competition for the account, according to spokesperson

  • Bob Stone Honored With Awards, Chicago Street in His Name

    Bob Stone will be honored for his pioneering work in direct marketing on Nov. 12 and 13. On Nov. 12, the city of Chicago will designate a portion of North

  • BUD, XBOX CRUISE BARS TOGETHER

    Anheuser-Busch and Microsoft Corp. last week kicked off an on-premise campaign that brings Xbox games to bars and clubs. The 100-market effort stages

  • Christine Frye Takes Privacy Officer Job at Countrywide Credit

    Christine Frye, who had been chief privacy officer of Experian

  • CALIFORNIA SUITS THREATEN REBATES

    Recent class-action suits against rebate programs may spur marketers to void mail-in rebates in California. Suits against marketers including Eastman

  • Mailers Cheer Potter Rate Case Announcement

    Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.