Chief Marketer Staff

• Nebraska DM Dems Defeated in Elections

  Two Nebraskans with ties to the direct marketing industry lost political races on Nov. 5. Stormy Dean, a Democrat vying for the governor

• Agencies

  Lillian Vernon Launches Mastercard

  Cataloger Lillian Vernon has launched its first-ever branded credit card.

• ValueClick Posts Third Quarter Revenue Increase

  ValueClick reported revenues of $17.3 million for the third quarter ended September 30, an increase of $7.0 million, or 68.2%, from revenues of $10.3

• Short Cuts

  Ronald E. Daly has resigned as president of R.R. Donnelley Print Solutions to become CEO of Oce-USA Holding, Inc., the North American business of Oce

• Letters to the Editor

  Several things that bear consideration in this whole idea. The first

• McIntyre Named President and CEO of Dr. Leonard’s

  Thomas W. McIntyre has been appointed president and CEO of Dr. Leonard’s Healthcare Corp. McIntyre succeeds Bruce E. Taylor, senior managing director

• Live from HVDMA: Wunderman Says Some DM Practices May Need a Face Lift

  Direct marketers are an optimistic bunch. But while optimism can work wonders in a scary economy, some practices may need a face lift, according to “father

• Christine Frye Takes Privacy Officer Job at Countrywide Credit

  Christine Frye, who had been chief privacy officer of Experian

• CALIFORNIA SUITS THREATEN REBATES

  Recent class-action suits against rebate programs may spur marketers to void mail-in rebates in California. Suits against marketers including Eastman

• Short Cuts

  Amazon.com has begun selling 50,000 subscriptions in a new Magazine & Newspaper Subscriptions store http://www.amazon.com/magazines. Tens of thousands