Chief Marketer Staff

• Brookstone Teams with ShopNBC; Direct Sales Decrease in Third Quarter

  ShopNBC will produce a series of shows based on Brookstone’s holiday theme “What a Gift Should Be.” Direct mail and e-mail to promote the show will be

• Letters to the Editor

  Several things that bear consideration in this whole idea. The first

• McIntyre Named President and CEO of Dr. Leonard’s

  Thomas W. McIntyre has been appointed president and CEO of Dr. Leonard’s Healthcare Corp. McIntyre succeeds Bruce E. Taylor, senior managing director

• Live from HVDMA: Wunderman Says Some DM Practices May Need a Face Lift

  Direct marketers are an optimistic bunch. But while optimism can work wonders in a scary economy, some practices may need a face lift, according to “father

• Priceline to Reduce Workforce by 65

  Citing difficult conditions in the airline industry, Priceline.com plans to reposition its non-travel businesses and reduce its workforce by 65 positions.

• Short Cuts

  Ronald E. Daly has resigned as president of R.R. Donnelley Print Solutions to become CEO of Oce-USA Holding, Inc., the North American business of Oce

• Agencies

  Mailers Cheer Potter Rate Case Announcement

  Mailer groups applauded Postmaster General Jack Potter’s announcement that the USPS may be able to stave off a rate increase until 2006 if certain laws are changed.

• Postage Increases Could Be Delayed Until 2006: Potter

  Future postage rate increases could be delayed until 2006, Postmaster General John E. Potter said today.

• Short Cuts

  Amazon.com has begun selling 50,000 subscriptions in a new Magazine & Newspaper Subscriptions store http://www.amazon.com/magazines. Tens of thousands

• Bob Stone Honored With Awards, Chicago Street in His Name

  Bob Stone will be honored for his pioneering work in direct marketing on Nov. 12 and 13. On Nov. 12, the city of Chicago will designate a portion of North