Chief Marketer Staff

• Loss Grows For Geerlings & Wade

  Geerlings & Wade Inc. reported net income of $1,000 for the third quarter, up from a net loss of $293,000 last year. But for the nine months ended Sept.

• Letter to the Editor

  RE: Live from HVDMA: Wunderman Says Some DM Practices May Need a Face Lift (DIRECT Newsline, Nov. 7, 2002) I read Being Direct and thought it was great.

• USPS Names Moden Senior VP Government Relations

  The U.S. Postal Service has named Ralph J. Moden, a 28-year USPS veteran, senior vice president for government relations. Moden replaces Deborah Willhite,

• Penney Catalog Sales Fall in October

  J. C. Penney Co. Inc. reported October catalog sales of $237 million, off 21.8% from $303 million last year. The firm said online sales, which it groups

• Lake Group Brings CBS Marketwatch File to Market

  Lake Group Media is introducing the CBS MarketWatch email list and has taken on management of the Mid America Direct Inc. files. The CBS MarketWatch file

• Election Called a Mixed Bag for DMers

  Tuesday

• Live from HVDMA: Wunderman Says Some DM Practices May Need a Face Lift

  Direct marketers are an optimistic bunch. But while optimism can work wonders in a scary economy, some practices may need a face lift, according to “father

• DIRECT Listline

  Wine.com ALC of New York has been named manager of the Wine.com list. The file includes the names of 86,000 one-year buyers at their postal addresses.

• Priceline to Reduce Workforce by 65

  Citing difficult conditions in the airline industry, Priceline.com plans to reposition its non-travel businesses and reduce its workforce by 65 positions.

• Agencies

  Lillian Vernon Launches Mastercard

  Cataloger Lillian Vernon has launched its first-ever branded credit card.