Chief Marketer Staff

• Lake Group Brings CBS Marketwatch File to Market

  Lake Group Media is introducing the CBS MarketWatch email list and has taken on management of the Mid America Direct Inc. files. The CBS MarketWatch file

• Spiegel Catalog Sales Fall 42% In October

  The Spiegel Group reported October sales of $171.9 million, off 21% from $217.9 million last year.

• Southern Progress Settles With FTC Over Negative Option Rule

  Gardening book direct marketer Oxmoor House and its parent company Southern Progress Corp. have agreed to pay $500,000 in civil penalties to resolve Federal

• USPS Debuts New Delivery Programs

  The U.S. Postal Service’s has unveiled two programs it said could save as much as $2.8 billion on annual delivery costs. The Flat Sequencing System is

• Election Called a Mixed Bag for DMers

  Tuesday

• Nebraska DM Dems Defeated in Elections

  Two Nebraskans with ties to the direct marketing industry lost political races on Nov. 5. Stormy Dean, a Democrat vying for the governor

• DIRECT Listline

  Wine.com ALC of New York has been named manager of the Wine.com list. The file includes the names of 86,000 one-year buyers at their postal addresses.

• ValueClick Posts Third Quarter Revenue Increase

  ValueClick reported revenues of $17.3 million for the third quarter ended September 30, an increase of $7.0 million, or 68.2%, from revenues of $10.3

• Agencies

  Lillian Vernon Launches Mastercard

  Cataloger Lillian Vernon has launched its first-ever branded credit card.

• Short Cuts

  Ronald E. Daly has resigned as president of R.R. Donnelley Print Solutions to become CEO of Oce-USA Holding, Inc., the North American business of Oce