Chief Marketer Staff

• DMA Says No to Latest Use Tax Proposal

  The Direct Marketing Association took a stand against a proposal by state tax commissioners on Tuesday meant to simplify the state use tax rates. “Under

• President of AOL Interactive Services Resigns

  James de Castro, president of AOL Interactive Services is leaving the company after seven months. According to news reports, de Castro had been in line

• DIRECT Listline

  Wall Street Blue Chip This file has been updated to include 113,839 12-month buyers/trials. These are high income, high net worth professionals who have

• MaxDirect Appoints Patricia DeMarco Sales Executive

  MaxDirect has named Patricia DeMarco as a sales executive in list management. The appointment took Nov. 4. Most recently, DeMarco worked as a sales executive

• Pair Gaining on Collection of AOL CDs

  Two California men convinced that mass distribution of CDs is poisoning the earth, are gaining ground in their goal to collect 1 million AOL CDs and return

• Short-term Outlook Not Good for Catalogers: Libey-Concordia

  An economic recovery will not likely be seen for catalog marketers until late 2003 or 2004. The escalating psychology of terror, downtrodden economy and

• Mail Stream: A Report on Incoming Direct Mail

  Boden British fashion designer Johnnie Boden has decided to launch his namesake clothing line stateside this fall. Called simply Boden, the digest-sized

• Short Cut

  Braun Consulting Inc. has appointed Craig B. Lashmet to president of the professional services firm offering customer-focused business services. Formerly

• Loose Cannon: An Election Wrap-Up and DM Rat Sheet

  It

• DIRECT Listline

  C&H Distributors, Inc. This file of business contacts now features 272,724 individuals who have purchased storage products, office equipment, furniture,