Chief Marketer Staff

• Pair Gaining on Collection of AOL CDs

  Two California men convinced that mass distribution of CDs is poisoning the earth, are gaining ground in their goal to collect 1 million AOL CDs and return

• Short-term Outlook Not Good for Catalogers: Libey-Concordia

  An economic recovery will not likely be seen for catalog marketers until late 2003 or 2004. The escalating psychology of terror, downtrodden economy and

• DIRECT Listline

  Wall Street Blue Chip This file has been updated to include 113,839 12-month buyers/trials. These are high income, high net worth professionals who have

• Mail Stream: A Report on Incoming Direct Mail

  Boden British fashion designer Johnnie Boden has decided to launch his namesake clothing line stateside this fall. Called simply Boden, the digest-sized

• MaxDirect Appoints Patricia DeMarco Sales Executive

  MaxDirect has named Patricia DeMarco as a sales executive in list management. The appointment took Nov. 4. Most recently, DeMarco worked as a sales executive

• DIRECT Listline

  C&H Distributors, Inc. This file of business contacts now features 272,724 individuals who have purchased storage products, office equipment, furniture,

• Loose Cannon: An Election Wrap-Up and DM Rat Sheet

  It

• UPS Shipping Rates to Rise in New Year

  UPS will increase its Next Day Air and Worldwide Express rates by 3.2 percent and 2.9 percent, respectively, come Jan. 6. Charges for its commercial ground

• Hanover Direct Cuts Catalog Circulation, Trims Net Loss

  Hanover Direct Inc. reduced its third-quarter net loss to $4.2 million from a third-quarter 2001 net loss of $6.8 million. The company

• Letter to the Editor

  I couldn’t agree more with one of your readers (David Juhl) who recently commented on our company’s