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Chief Marketer Staff

  • DARK DAYS FOR DIRECT MARKETERS

    The Direct Marketing Association’s Fall 2002 Quarterly Business Review found that 60 percent of members reported revenue and billings through the third

  • Wine.com Launches Print Book

    (Catalog Age) San Francisco-based Wine.com is no longer an online-only purveyor of wines. The eight-year-old company, originally named Virtual Vineyards,

  • FLAME OUT FOR BURGER KING?

    The $2.26 billion sale of Miami-based Burger King to a consortium of U.S. capital firms has hit a major bump in the road. BK’s parent, London-based Diageo,

  • DIRECT Listline

    CMP

  • Sears Stock Plummets After Rating Downgrade

    Shares of Sears, Roebuck and Co. stock fell almost 11% to $20.33 after an analyst cut his investment rating on the firm, according to wire service reports.

  • Carney Promotes Kevin Kerley

    Carney Direct Marketing has promoted Kevin Kerley to executive vice president. He will head sales and operations at Carney

  • Environmental Group Blasts Catalogers Over Paper Use

    Most U.S. catalogers, including those that cater to an outdoor audience, are not using recycled paper, according to a new report. And there hasn

  • Tiffany Reports 11% Rise in DM Sales

    Direct marketing sales continued their upward curve at Tiffany & Co. during the third quarter. They rose by 11% to $37 million, and combined Internet/catalog sales went up by 19% compared with the same period last year.

  • Environmental Group Blasts Catalogers Over Paper Use

    Most U.S. catalogers, including those that cater to an outdoor audience, are not using recycled paper, according to a new report. And there hasn

  • PRIVACY DISCUSSED AT PMA LAW CONFERENCE

    Marketers continue to watch consumer privacy legislation and Federal Trade Commission enforcement. The Consumer Privacy Protection Act of 2002, if passed,