Chief Marketer Staff
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Agencies
Creative Approach
The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew
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Agencies
DMA to Back Anti-Spam Law
In a stark departure from tradition, Direct Marketing Association president and CEO H. Robert Wientzen says the DMA would support anti-spam legislation.
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Agencies
CORRECTION
A recent List Report (DIRECT, October) misquoted a statistic from consultant Kurt Medina on the 50-plus market. The entire 50-plus market will represent
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Concept Direct’s Loss Widens in Third Quarter
Concept Direct
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Agencies
Laying a Firm Foundation
You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.
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Agencies
Second Class No More
At age 49, Howard Draft is marking his 25th year in the direct marketing agency game. Think about it: I was always the kid in the business. I’m
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Agencies
There’s a Pulse
The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than
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Agencies
The Big Lie
There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of
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Quad/Graphics Awarded $30 Million Smithsonian Contract
Quad/Graphics has been awarded a $30 million contract with Smithsonian Business Ventures for the printing and distribution of Smithsonian print products.