Chief Marketer Staff
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Cross Media Has Net Loss As It Faces Credit Deadline
Cross Media Marketing Corp. reported a third-quarter net loss of $12.6 million, compared to third-quarter 2001 net income of $2.4 million. The company
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Agencies
Wherify Launches DR Blast for Kid Finder
A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August
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Agencies
Meeting of the Minds
No longer the new kid on the block, e-mail has grown up to the point that it’s as much in the game as direct mail and telemarketing. But that doesn’t
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CheetahMail Opens U.K. Subsidiary
E-mail marketing company CheetahMail has started a subsidiary in the United Kingdom.
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Restoration Hardware to Air Holiday TV Special
Restoration Hardware Inc. has created an hour-long television special, “Restoration Home for the Holidays,” which will begin airing this weekend in the
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Agencies
How to Solve the CRM Puzzle
Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson
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Agencies
DIRECT listline
NEW LISTS BMG New Member Hot List These music lovers recently enrolled in the BMG Music Club and ordered CDs. Among those named here are 438,000 last-three-month
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Agencies
Creative Approach
The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew
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Agencies
News briefs from Directmag.com
Oct. 29, 2002 The Direct Marketing Association named Kevin Noonan, formerly group vice president of the Internet and media research area at the Yankee