Chief Marketer Staff

• Agencies

  News briefs from Directmag.com

  Oct. 29, 2002 The Direct Marketing Association named Kevin Noonan, formerly group vice president of the Internet and media research area at the Yankee

• Cross Media Has Net Loss As It Faces Credit Deadline

  Cross Media Marketing Corp. reported a third-quarter net loss of $12.6 million, compared to third-quarter 2001 net income of $2.4 million. The company

• Agencies

  Good Vibe

  David Glaze, vice president of creative at Web design firm Genex in Culver City, CA, sets up Web sites for movie studios and automakers. He discusses

• Agencies

  Wherify Launches DR Blast for Kid Finder

  A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August

• CheetahMail Opens U.K. Subsidiary

  E-mail marketing company CheetahMail has started a subsidiary in the United Kingdom.

• Agencies

  JPMorgan Buys Arizona Mail Order

  JPMorgan Partners LLC bought the remaining Fingerhut Cos. assets from Federated Department Stores Inc. last month in a nine-figure deal. The new entity,

• Bankruptcy Bill Stalls in Senate After House Deletes Protestor Clause

  A bill that would have made it harder for consumers to declare bankruptcy passed out of the House after a key clause was deleted, but was declared dead

• Agencies

  The Big Lie

  There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of

• Agencies

  How to Solve the CRM Puzzle

  Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

• Agencies

  The Offer Giveth, the Asterisk Taketh Away

  The battle may be hopeless, but like General Custer and other foolhardy pseudoheroes, we’ll fight for history if nothing else. That accursed asterisk