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Chief Marketer Staff

  • MOST SHOPPERS HAVE A CAUSE IN MIND

    Fifty-eight percent of Americans say they will purchase a product that will donate a percentage of the price to a cause, according to the 2002 Cone Holiday

  • Short Cuts

    Christine Elliott Krupka will head the newest List Services Corp. regional office in Lake Bluff, IL. Krupka, who was an account executive with The McNichols

  • Talbots 3Q Catalog Sales Drop 9%

    Third quarter catalog sales for Talbots Inc. decreased 9% to $62.1 million from $68.2 million last year. Year-to-date, the firm reported a 9% drop in

  • Staples’ Delivery Business Adds to Profitability

    Staples Inc. generated nearly $3.1 billion in sales during its third quarter, including $1.93 billion in retail revenue, $911 million in delivery revenue

  • Mail Stream: A Report on Incoming Direct Mail

    Victoria’s Secret The Victoria’s Secret Christmas 2002 offering is enough to leave even jolly ol’ St. Nick hot under the collar. The annual Christmas

  • G. Neil Expects to Be Sold by Year’s End

    (Catalog Age) Three months after its parent company filed for Chapter 11 bankruptcy protection, human-resources products cataloger G. Neil Cos. is on

  • Williams-Sonoma’s Net Income Soars in Third Quarter

    Williams-Sonoma nearly quadrupled its third-quarter net income, from $3.9 million in third-quarter 2001 to $15.1 million during the quarter just ended. Its revenue rose from $462.1 million to $527.9 million during the same period. The quarter ended Nov. 3.

  • DIRECT Listline

    Market Timers Investment Software Buyers There are 100,800 last-12-month buyers on this newly updated list. Some 25,000 are in a quarterly hotline. Cost:

  • Return Path Acquires E-mail-Forwarding Service

    Return Path Inc. has acquired Re-route Corp., a provider of e-mail forwarding and customer-acquisition solutions to Internet service providers. Financial

  • Consumers Have Doubts About Insuring Direct

    Insurance agents can feel secure. A new survey about consumer attitudes towards insurance by Baltimore-based Vertis found that 61% of those surveyed would