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Live From AdTech: Good Web Site Writing Drives SEM Results

Text on e-commerce sites should be written with search engine optimization in mind without sacrificing its marketing value, said a panelist at the AdTech

HALLMARK PLAYS HOLIDAY WATCH-AND-WIN

Hallmark Cards, Kansas City, last week began the Hallmark Keepsake Sweepstakes holiday promo in Hallmark Gold Crown stores and via the Hallmark Channel.

PHILIP MORRIS STRUGGLES WITH PRICING

Philip Morris Cos., New York City, will offer buydowns to more retailers this month to compete with low-price competitors. The tobacco company last week

Digital

Overture Signs With Yahoo Japan

Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

Live From AdTech: Good Web Site Writing Drives SEM Results

Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

Short Cuts

Christine Elliott Krupka will head the newest List Services Corp. regional office in Lake Bluff, IL. Krupka, who was an account executive with The McNichols

NICK GETS WILD OVER ‘THORNBERRY’S’ PARTNERS

Nickelodeon, New York City, has roped in $25 million in promotional support for “The Wild Thornberry’s Movie.” The Paramount Pictures-distributed, animated

Short Cuts

Smith & Hawken is opening a 3,500 square-foot store in Marlton, N.J. on Nov. 29. The store is the company’s 49th retail location and the fourth Smith

Microsoft Spends $5 million to Sell Internet TV Service

MSN TV service from Microsoft Corp. has launched a $5 million holiday advertising campaign using direct mail, DRTV, print and radio. The national consumer