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Live From AdTech: Good Web Site Writing Drives SEM Results

Text on e-commerce sites should be written with search engine optimization in mind without sacrificing its marketing value, said a panelist at the AdTech

PHILIP MORRIS STRUGGLES WITH PRICING

Philip Morris Cos., New York City, will offer buydowns to more retailers this month to compete with low-price competitors. The tobacco company last week

Live From AdTech: Good Web Site Writing Drives SEM Results

Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

DIRECT Listline

Junonia The Junonia file of 83,560 12-month buyers is now available with demographics and attributed from the Z-24 database. Junonia Activewear is an

Digital

Good Web Site Writing Drives SEM Results

Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

DIRECT Listline

Market Timers Investment Software Buyers There are 100,800 last-12-month buyers on this newly updated list. Some 25,000 are in a quarterly hotline. Cost:

Williams-Sonoma’s Net Income Soars in Third Quarter

Williams-Sonoma nearly quadrupled its third-quarter net income, from $3.9 million in third-quarter 2001 to $15.1 million during the quarter just ended. Its revenue rose from $462.1 million to $527.9 million during the same period. The quarter ended Nov. 3.