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Chief Marketer Staff

  • PhotoWorks Taps MDA to Manage File and PIP

    PhotoWorks has selected Mal Dunn Associates Inc., Brewster, NY, to manage its 558,800-name mail order file and its package insert program. Photoworks,

  • DIRECT Listline

    Junonia The Junonia file of 83,560 12-month buyers is now available with demographics and attributed from the Z-24 database. Junonia Activewear is an

  • Digital

    Good Web Site Writing Drives SEM Results

    Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

  • Digital

    Overture Signs With Yahoo Japan

    Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

  • Talbots 3Q Catalog Sales Drop 9%

    Third quarter catalog sales for Talbots Inc. decreased 9% to $62.1 million from $68.2 million last year. Year-to-date, the firm reported a 9% drop in

  • Brookstone Direct Sales Fall After Decrease in Circ

    After decreasing catalog circulation by 24%, Brookstone Inc. reported that direct-to-customer sales for the third quarter decreased 6.8% to $12.5 million.

  • Consumers Expect Pleasant Call Center Reps: Survey

    Consumers form their image of a company based on how they are treated by call center reps, and if they don

  • Victoria Secret’s Fashion Show Booed by Critics

    Victoria’s Secret was under fire this week from several groups upset by the sexy lingerie marketer’s fashion show, which aired last night on CBS. The Parents Television Council released a letter Tuesday to CBS asking the network to reconsider its decision to broadcast the show.

  • Essence Liquidates Catalog

    (Catalog Age)–Magazine publisher Essence Communications Partners is in the final stages of liquidating its Essence by Mail catalog. The company, best

  • Letters to the Editor

    : So true, Richard! I have three teen daughters, and