Chief Marketer Staff

• Industry Reacts to Identity Theft Case

  Several credit reporting agencies called for both consumer and industry diligence yesterday after thousands of consumer credit reports were downloaded from the firms’ computer systems and sold.

• Letters to the Editor

  (RE: “Loose Cannon: Amazon Promotes Segway as Cross-Sale Opportunities Slide Away,” DIRECT Newsline, Monday, Nov, 25, 2002) I just wanted to thank you

• Some Fingerhut Employees Return to Work

  Between 120 and 200 employees have gone back to work at Fingerhut’s distribution center in St. Cloud, MN, the Minneapolis Star Tribune reported. The Union

• Letters to the Editor

  (RE: “Loose Cannon: Amazon Promotes Segway as Cross-Sale Opportunities Slide Away,” DIRECT Newsline, Monday, Nov, 25, 2002) I just wanted to thank you

• UPS Launches Small-Business Credit Card

  UPS, Atlanta, is launching a credit card for small business customers today. The UPS Capital Visa Business Card, issued by Bank One, rewards shippers

• American Media to Buy Weider Publications

  American Media Inc. (AMI) and Evercore Partners will acquire Weider Publications Inc., publisher of Shape, Men’s Fitness and other magazines, in a $350 million deal, the firms announced today.

• Short Cuts

  TransUnion, Chicago, has promoted Walter Abrams to vice president of business development for its subsidiary, TransUnion Settlement Solutions Inc.

• Catalog Forum to be Held for Senior Executives

  A forum for senior catalog executives, sponsored by Mokrynski & Associates and F. Curtis Barry & Co., will be held in February in both Boca Raton, FL,

• E-mail Performance on Upswing, Says Report

  E-mail performance is improving, according to a report by DoubleClick Inc. Clickthrough rates increased to 8.5% in the third quarter of 2002, up from

• DIRECT Listline

  LSC Ethnic Business Directbase This new BDB Business Database includes 15.6 million business contact names. The source is mostly by direct mail. A quarterly