Author

Chief Marketer Staff

  • Pushing the Envelope: Aw, C’Mon, Take My Money

    It’s almost Thanksgiving and I’m trying really hard to do my part to help the pre-holiday economy. But some retailers just don’t make it easy. Take Pottery

  • Industry Reacts to Identity Theft Case

    Several credit reporting agencies called for both consumer and industry diligence yesterday after thousands of consumer credit reports were downloaded from the firms’ computer systems and sold.

  • Some Fingerhut Employees Return to Work

    Between 120 and 200 employees have gone back to work at Fingerhut’s distribution center in St. Cloud, MN, the Minneapolis Star Tribune reported. The Union

  • Catalog Forum to be Held for Senior Executives

    A forum for senior catalog executives, sponsored by Mokrynski & Associates and F. Curtis Barry & Co., will be held in February in both Boca Raton, FL,

  • Letters to the Editor

    (RE: “Loose Cannon: Amazon Promotes Segway as Cross-Sale Opportunities Slide Away,” DIRECT Newsline, Monday, Nov, 25, 2002) I just wanted to thank you

  • American Media to Buy Weider Publications

    American Media Inc. (AMI) and Evercore Partners will acquire Weider Publications Inc., publisher of Shape, Men’s Fitness and other magazines, in a $350 million deal, the firms announced today.

  • Letters to the Editor

    (RE: “Loose Cannon: Amazon Promotes Segway as Cross-Sale Opportunities Slide Away,” DIRECT Newsline, Monday, Nov, 25, 2002) I just wanted to thank you

  • UPS Launches Small-Business Credit Card

    UPS, Atlanta, is launching a credit card for small business customers today. The UPS Capital Visa Business Card, issued by Bank One, rewards shippers

  • CHIEF MARKETING OFFICER LEAVES CINGULAR

    Virginia Vann, chief marketing officer for Atlanta-based Cingular Wireless last week announced intentions to step down. Vann joined Cingular in mid-2000

  • E-mail Performance on Upswing, Says Report

    E-mail performance is improving, according to a report by DoubleClick Inc. Clickthrough rates increased to 8.5% in the third quarter of 2002, up from