Chief Marketer Staff

• Client Side

  Westport, CT-based Allied Domecq Spirits North America named Barbara Jackson and Rennis Solomito vps-marketing. Barbara Salerno joined Coldwell Banker

• Agencies

  Knicks Score With DR Campaign

  A $1 million campaign to sell season tickets has pulled response rates as high as 80% for the NBA’s New York Knickerbockers. For 15 years, the Big Apple’s

• Agencies

  Noonan’s Game Plan

  DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

• Acquisitions

  MICROSOFT BUYS MAP SERVICE Microsoft, Redmond, WA, agreed to pay $96 million for former competitor Vicinity, Sunnyvale, CA, a company that helps consumers

• Agencies

  Frederick’s Increases DM Budget 20%

  On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

• Agencies

  Direct From the Consumer: Patience Is a Profit Center

  In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

• Traveling Companions

  When the 2002 Winter Olympics in Salt Lake City ended, Utah ski resort managers feared business might suffer if the public thought the area was still

• Agencies

  Curmudgeon at Large: A Visit From St. Ridiculous

  ‘Twas the night before Christmas, and all of my mailCouldn’t be less convincing to create a sale.And ridiculous e-mails, repulsive to see,Still aren’t

• Agencies

  Mrs. Beasley’s Goes Corporate

  Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

• Agencies

  Pet Supplier Grows Where Dot-coms Failed

  Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment