Chief Marketer Staff, Author at Chief Marketer

Flame Out For Burger King?

At press time, the $2.26 billion sale of Miami-based Burger King to a consortium of U.S. capital firms had hit a major bump in the road. London-based

Agencies

Noonan’s Game Plan

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

Ranks and File

Image, schmimage. It’s experience that builds brand loyalty. So says Wunderman, whose Brand Experience Scorecard ranks brands on users’ experience, not

Crossing the Line

I’m hearing the phrase below the line way too often at my house these days. The local elementary school has adopted the phrase below the line to replace

Agencies

FTC Targets Negative-Option Plans

Negative-option marketing is facing increased scrutiny as the government steps up enforcement measures and the industry implements stricter guidelines.

Agencies

Direct From the Consumer: Patience Is a Profit Center

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

Agencies

Curmudgeon at Large: A Visit From St. Ridiculous

‘Twas the night before Christmas, and all of my mailCouldn’t be less convincing to create a sale.And ridiculous e-mails, repulsive to see,Still aren’t

Agencies

Post-Election Blahs

Last month’s election, far from helping direct marketers, could actually hurt them by speeding up passage of privacy legislation, sources said. For example,

Agencies

Frederick’s Increases DM Budget 20%

On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

Agencies

Pet Supplier Grows Where Dot-coms Failed

Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment