Chief Marketer Staff

• New products and services

  Kobo.biz: an e-mail service said to deliver the functionality and services in an easily accessible and usable Web-based solution–Kobo.biz, Newport Beach,

• Penney Catalog Sales Down in November

  J. C. Penney Co. Inc. reported catalog sales of $265 million for November, down 10.2% from $295 million last year. Penney’s November financial period

• Agencies

  Mrs. Beasley’s Goes Corporate

  Mrs. Beasley

• Sharper Image November Sales Rise 33%

  Sharper Image Corp. reported sales of $56.8 million for November, up 33% from $42.9 million last year. The company’s catalog sales increased 27% to $16.1

• Online Ads Target More, Says Trend Report

  Online advertising is more narrowly targeted, rich media is growing and clickthrough rates remain steady, according to a study by DoubleClick Inc. More

• D&B Acquires Hoover’s

  D&B, the information compiler and credit rating service will acquire Hoover’s for about $117 million. Hoover’s, Austin, TX, provides industry and market

• Short Cuts

  Brookstone, Inc. has tapped online document browsing service provider RealRead Inc. to create an electronic version of its 68-page holiday catalog to

• A&F and Martha Make PR Blunders List

  Thongs for little girls and a poor recipe for getting out of an insider stock trading scandal helped land Abercrombie & Fitch and Martha Stewart at the

• Acxiom Acquires MarketsOnDemand

  Acxiom purchased MarketsOnDemand, a Chicago database firm, on Nov. 26 for an undisclosed sum. Acxiom acquired Toplander Corp., a holding company for two

• Digital

  SEM, Classifieds Are Growing Online Ad Vehicles

  Search engine marketing, online classifieds and rich media are the three areas of online advertising that are growing, according to an analysis of several