Chief Marketer Staff

• MemberWorks to Market Victoria’s Secret Loyalty Program

  MemberWorks Inc., a provider of consumer membership programs, has formed a partnership with Victoria

• Harbour Group Buys Classic Chevy

  Harbour Group has acquired Classic Chevy International Inc., which sells Chevrolet and Camaro restoration parts through its specialty catalogs. Terms

• Agencies

  Live from NCDM: The Case for Consumer-Centricism

  What looked on paper like an $18 million profit for Chase’s Group Sales program was actually an $18 million loss for the entire company. But the loss

• DIRECT Listline

  Wine Enthusiast Lake Group Media Inc. now manages this file of 71,958 active subscribers to this magazine that caters to the wine lover. Coverage includes

• Flagship Catalog Leads Double Digit November Sales Drop for Spiegel

  The Spiegel Group’s November sales dropped to $195.3 million from $255.2 million in November 2001. Total direct sales fell by 24%, while retail sales

• Flagship Catalog Leads Double Digit November Sales Drop for Spiegel

  The Spiegel Group

• Loose Cannon: Under Chapter 11, Will Airlines Ditch Frequent Fliers?

  Ever hear airline passengers complain about how long check-in security lines are? Imagine their fury when their frequent flier miles are put near the

• AOL to Cut Operating Expenses Before Ad Revenue Drops: Reports

  AOL Time Warner will cut jobs and reduce operating expenses within its online division due to anticipated drops in online ad spending, according to The

• Direct Sales Swoon As J. Crew’s November Revenue Drops

  J. Crew Group reported $76 million in sales for the four weeks ended Nov. 30, compared with $86.2 million for the four weeks ended Dec. 1, 2001. The New

• Creative Direct Response Acquires The Canterbury Group

  Creative Direct Response, Inc. (CDR) will acquire The Canterbury Group. The two direct mail agencies will be formally merged on Jan. 1. The terms of the