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Chief Marketer Staff

  • D&B Acquires Hoover’s

    D&B, the information compiler and credit rating service will acquire Hoover’s for about $117 million. Hoover’s, Austin, TX, provides industry and market

  • Penney Catalog Sales Down in November

    J. C. Penney Co. Inc. reported catalog sales of $265 million for November, down 10.2% from $295 million last year. Penney’s November financial period

  • Sharper Image November Sales Rise 33%

    Sharper Image Corp. reported sales of $56.8 million for November, up 33% from $42.9 million last year. The company’s catalog sales increased 27% to $16.1

  • Acxiom Acquires MarketsOnDemand

    Acxiom purchased MarketsOnDemand, a Chicago database firm, on Nov. 26 for an undisclosed sum. Little Rock, AR-based Acxiom acquired Toplander Corp., a

  • Expiring FCRA Provisions Heat Up Privacy Debate

    State preemption provisions for the Fair Credit Reporting Act are set to expire in January 2004. If allowed to lapse, state and local politicians could potentially set up tens of thousands of different regulations governing the collection and dissemination of consumer credit information.

  • New products and services

    Kobo.biz: an e-mail service said to deliver the functionality and services in an easily accessible and usable Web-based solution–Kobo.biz, Newport Beach,

  • A&F and Martha Make PR Blunders List

    Thongs for little girls and a poor recipe for getting out of an insider stock trading scandal helped land Abercrombie & Fitch and Martha Stewart at the

  • Agencies

    Mrs. Beasley’s Goes Corporate

    Mrs. Beasley

  • Online Ads Target More, Says Trend Report

    Online advertising is more narrowly targeted, rich media is growing and clickthrough rates remain steady, according to a study by DoubleClick Inc. More

  • D&B Acquires Hoover’s

    D&B, the information compiler and credit rating service will acquire Hoover’s for about $117 million. Hoover’s, Austin, TX, provides industry and market