Chief Marketer Staff

• Experian Adds Custom Capabilities to Prime Performance Modeling Suite

  Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance

• Court Stops Advance-Fee Credit Card Scam

  A federal court has temporarily halted the business practices of a Canadian company charged by the Federal Trade Commission with operating an advance-fee

• Digital

  Marketers Turn to SEM as They Target More

  Marketers are learning to target better online, and search engine marketing is the targeting method of choice, said a new study by DoubleClick Inc., based

• DIRECT Listline

  TheStreet.Com MeritDirect is now managing the postal and e-mail lists of TheStreet.com. Included are more than 1 million opt-in e-mail addresses and over

• Flagship Catalog Leads Double Digit November Sales Drop for Spiegel

  The Spiegel Group

• Flagship Catalog Leads Double Digit November Sales Drop for Spiegel

  The Spiegel Group’s November sales dropped to $195.3 million from $255.2 million in November 2001. Total direct sales fell by 24%, while retail sales

• Loose Cannon: Under Chapter 11, Will Airlines Ditch Frequent Fliers?

  Ever hear airline passengers complain about how long check-in security lines are? Imagine their fury when their frequent flier miles are put near the

• AOL to Cut Operating Expenses Before Ad Revenue Drops: Reports

  AOL Time Warner will cut jobs and reduce operating expenses within its online division due to anticipated drops in online ad spending, according to The

• Creative Direct Response Acquires The Canterbury Group

  Creative Direct Response, Inc. (CDR) will acquire The Canterbury Group. The two direct mail agencies will be formally merged on Jan. 1. The terms of the

• Direct Sales Swoon As J. Crew’s November Revenue Drops

  J. Crew Group reported $76 million in sales for the four weeks ended Nov. 30, compared with $86.2 million for the four weeks ended Dec. 1, 2001. The New