Chief Marketer Staff

• Agencies

  Live From NCDM: Lifetime Builds Loyalty With Newsletters

  Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

• COORS TAPS DRAFTWORLDWIDE

  In the week’s most pun-worthy news, Coors Brewing Co. named DraftWorldwide, Chicago, to develop national seasonal promotions and help leverage marketing

• USPS Gets Fumigation Exemption for Brentwood

  The U.S. Postal Service has received exemption from the U.S. Environmental Protection Agency, clearing the way for fumigation of the Brentwood facility.

• Weekly Online Holiday Sales Hit All-Time High

  Online consumer sales totaled $2 billion for the week ended Dec. 6. This is an all-time weekly spending record, reflecting 34% growth over last year

• ‘SPIDER-MAN’ WEAVES WEBCAST

  Columbia TriStar Home Entertainment, Culver City, CA, and Cingular Wireless, Atlanta, have teamed for the Spider-Man DVD-ROM Online Theatre on Sunday,

• COORS TAPS DRAFTWORLDWIDE

  In the week’s most pun-worthy news, Coors Brewing Co. named DraftWorldwide, Chicago, to develop national seasonal promotions and help leverage marketing

• Live from NCDM: Emerging U.S. Markets and How to Speak to Them

  Marketers seeking growth sectors need look no further than the youth, senior and Hispanic markets, which represent the consumer sectors with the greatest

• Edith Roman Wins McGraw-Hill Files

  Edith Roman Associates has been chosen as list manager for 22 McGraw-Hill Cos. Inc. postal and e-mail lists, starting Jan. 1. The files include the 1.7

• TransUnion Acquires TrueLink

  Trans Union will announce today that it has acquired a controlling interest in TrueLink Inc., an online provider of credit information to consumers, sources

• Mail Stream: A Report on Incoming Direct Mail

  Smith+Noble The latest mailing from window decor and accessories cataloger Smith+Noble is the first to promote a unique non-profit organization that provides