Chief Marketer Staff

• DIRECT Listline

  National Credit Council Impulse Media, a division of RMI Direct Marketing Inc. is offering the National Credit Council list. Included are the names of

• Weekly Online Holiday Sales Hit All-Time High

  Online consumer sales totaled $2 billion for the week ended Dec. 6. This is an all-time weekly spending record, reflecting 34% growth over last year

• COORS TAPS DRAFTWORLDWIDE

  In the week’s most pun-worthy news, Coors Brewing Co. named DraftWorldwide, Chicago, to develop national seasonal promotions and help leverage marketing

• PEPSI GEARS UP FOR ON-PACK SUPER BOWL PROMO

  With the approach of the Super Bowl-the second largest “food holiday” of the year-Purchase, NY-based Pepsi-Cola is planning a Super Bowl XXXVII blowout

• USPS Gets Fumigation Exemption for Brentwood

  The U.S. Postal Service has received exemption from the U.S. Environmental Protection Agency, clearing the way for fumigation of the Brentwood facility.

• Live from NCDM: Emerging U.S. Markets and How to Speak to Them

  Marketers seeking growth sectors need look no further than the youth, senior and Hispanic markets, which represent the consumer sectors with the greatest

• Agencies

  USPS Cuts Losses in Half, Volume Declines in 2002

  The U.S. Postal Service has reported a net loss of $676 million for fiscal 2002, down from an initial estimate of $1.35 billion. The postal service lost

• GREENBERG OUT AT MCDONALD’S

  McDonald’s CEO Jack Greenberg announced his retirement last week, and will be replaced Jan. 1 by Jim Cantalupo, who had been vice chairman-president.

• DIRECT Listline

  CBS MarketWatch The CBS marketWatch E-mail List is now selectable by industry and occupation for $10/M more. There are nearly half a million e-mail addresses

• Agencies

  Live From NCDM: Lifetime Builds Loyalty With Newsletters

  Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters