Author

Chief Marketer Staff

  • Creative Approach

    The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew

  • Red Herring Offers Advertisers e-Newsletters as Premium

    RHC Media, the company that publishes Red Herring magazine, is offering its top 20 to 25 advertisers an e-newsletter service with Red Herring content that they can send to their clients.

  • Short Cuts

    PrivacyGuard has launched a redesigned Web site at www.privacyguard.com. that lets members and nonmembers go online and monitor their credit. They can

  • Corrections

    A story in the Dec. 10 Newsline “Live From NCDM: TransUnion Acquires Truelink” mistakenly reported that TrueLink operates the www.freecreditreport.com

  • Agencies

    Live From NCDM: AARP Targets Hispanic Seniors

    AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP’s 130 million direct mail solicitations

  • Live From NCDM: Economist Calls on Firms to Invest

    There is hope for recovery in 2003, but only if companies step up and start reinvesting. Business investment has sagged from $69 million in early 2000

  • U.S. Court Halts Alleged Canadian Phone Scam

    A U.S. district court in Chicago has halted the operation of Canadian telemarketers who illegally marketed lottery tickets to senior citizens in the U.S.

  • Web Breeding Smarter Shoppers: Survey

    A recent survey of 4,000 Americans found that the Internet is breeding the “hyper-shopper,” a new kind of consumer who uses all media channels more intensively

  • American Healthways Taps Hill Holiday

    American Healthways has chosen Hill Holiday to handle its brand communication efforts. The agency’s New York office will handle the account. The budget

  • The Big Lie

    There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of