Chief Marketer Staff

• DIRECT Listline

  National Credit Council Impulse Media, a division of RMI Direct Marketing Inc. is offering the National Credit Council list. Included are the names of

• Agencies

  Mailer Groups Laud Presidential Commission on USPS

  Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports suggested that the plan was merely a disguised call for privatization of the USPS, distressing at least one mailer group.

• Agencies

  Live from NCDM: Roche, Fulcrum Take Database Excellence Gold

  Roche Diagnostics and Fulcrum Analytics have won a Gold NCDM Excellence Award for Roche

• PEPSI GEARS UP FOR ON-PACK SUPER BOWL PROMO

  With the approach of the Super Bowl-the second largest “food holiday” of the year-Purchase, NY-based Pepsi-Cola is planning a Super Bowl XXXVII blowout

• USPS Gets Fumigation Exemption for Brentwood

  The U.S. Postal Service has received exemption from the U.S. Environmental Protection Agency, clearing the way for fumigation of the Brentwood facility.

• Live from NCDM: Emerging U.S. Markets and How to Speak to Them

  Marketers seeking growth sectors need look no further than the youth, senior and Hispanic markets, which represent the consumer sectors with the greatest

• COORS TAPS DRAFTWORLDWIDE

  In the week’s most pun-worthy news, Coors Brewing Co. named DraftWorldwide, Chicago, to develop national seasonal promotions and help leverage marketing

• ‘SPIDER-MAN’ WEAVES WEBCAST

  Columbia TriStar Home Entertainment, Culver City, CA, and Cingular Wireless, Atlanta, have teamed for the Spider-Man DVD-ROM Online Theatre on Sunday,

• GREENBERG OUT AT MCDONALD’S

  McDonald’s CEO Jack Greenberg announced his retirement last week, and will be replaced Jan. 1 by Jim Cantalupo, who had been vice chairman-president.

• Edith Roman Wins McGraw-Hill Files

  Edith Roman Associates has been chosen as list manager for 22 McGraw-Hill Cos. Inc. postal and e-mail lists, starting Jan. 1. The files include the 1.7