Chief Marketer Staff

• Mailer Groups Laud Presidential Commission

  Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports

• U.S. Court Halts Alleged Canadian Phone Scam

  A U.S. district court in Chicago has halted the operation of Canadian telemarketers who illegally marketed lottery tickets to senior citizens in the U.S.

• The Big Lie

  There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of

• Agencies

  Live From NCDM: AARP Targets Hispanic Seniors

  AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP’s 130 million direct mail solicitations

• There’s a Pulse

  The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than

• American Healthways Taps Hill Holiday

  American Healthways has chosen Hill Holiday to handle its brand communication efforts. The agency’s New York office will handle the account. The budget

• Web Breeding Smarter Shoppers: Survey

  A recent survey of 4,000 Americans found that the Internet is breeding the “hyper-shopper,” a new kind of consumer who uses all media channels more intensively

• USA Interactive Restructures Management

  USA Interactive has reorganized its management ranks and said that the CEO of its television home shopping network, HSN, has resigned. Mark Bozek, has

• Live From NCDM: Economist Calls on Firms to Invest

  There is hope for recovery in 2003, but only if companies step up and start reinvesting. Business investment has sagged from $69 million in early 2000

• Letters to the Editor

  In the Dec. 12 edition of DIRECT Newsline, a headline says “Study Shows Boom in Online Ad Spending.” The story talks about percentages of expenditures,