Chief Marketer Staff
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Advo Expands Distribution in Indiana
Advo, Inc., Windsor, CT, has almost doubled the frequency of its targeted advertising programs in Fort Wayne and South Bend, IN. The Windsor, CT-based
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CoolSavings Swaps Debt for Preferred Stock
Landmark Communications Inc. will accept more than 60 million shares of CoolSavings, Inc. stock in place of $9.4 million in loans it made to CoolSavings
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Short Cuts
R.H. Donnelley Corp. CEO David C. Swanson has been named the company
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CMGI Cuts Net Loss After Selling Engage, NaviSite Businesses
CMGI, Inc., reduced its net loss from $226.7 million in the three months ended Oct. 31, 2001 to $93.6 million during the quarter that finished on Oct.
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Pet Supplier Grows Where Dot-coms Failed
Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment program, a refocused e-mail newsletter program and Drs. Foster & Smith
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Digital
Google Adds Foogle
Google, the Mountain View-CA-based Web search engine, has launched Froogle, an online shopping search engine. Froogle includes merchant advertisements
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Mailer Groups Laud Presidential Commission
Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports
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The Big Lie
There’s a great untruth being circulated on Capitol Hill these days. It contends that postal work sharing is nothing more than a valueless giveaway of
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There’s a Pulse
The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than
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USA Interactive Restructures Management
USA Interactive has reorganized its management ranks and said that the CEO of its television home shopping network, HSN, has resigned. Mark Bozek, has