Chief Marketer Staff

• FAO May Seek Bankruptcy Protection

  FAO Inc. warned Tuesday that it may seek bankruptcy protection unless its bank, Wells Fargo Retail Finance LLC, relaxed borrowing restrictions.

• IAB Sets E-Mail List Use Guidelines

  The Interactive Advertising Bureau has established suggested guidelines for its member companies to obtain and use e-mail lists. The guidelines, called

• Millard to Manage F+W Publication Files

  F+W Publications has consolidated management of its subscriber and book buyers files with Millard Group Inc. The appointment takes effect immediately.

• DIRECT Listline

  Dunhill

• Concepts Direct Repurchases Company Stock

  Concepts Direct Inc. and its CEO have this month repurchased 682,300 shares of company stock. The stock had been divested by two large public shareholders

• TV Guide Publishing Hires Executive VP

  The TV Guide Publishing Group has named J. Scott Crystal as its executive vice president and publisher. He will be responsible for managing the marketing and sales teams for all of TV Guide

• Sport & Health Clubs Embraces Direct Mail in 2003

  Fitness chain Sport & Health Clubs is gearing its low-seven-figure advertising budget toward direct mail and Internet advertising in lieu of traditional

• Decision on FTC Do-Not-Call List Expected this Week

  The Federal Trade Commission is expected to announce this week whether it will move forward with its proposal to create a national do-not-call list.

• Mail Stream: A Report on Incoming Direct Mail

  Dissent A new, updated No. 10 package was mailed recently from the left-wing quarterly Dissent. The promotion is the first tracked in some time, and like

• Letter to the Editor

  Re: Loose Cannon: The Avon Ding-Dongs Nearly Missed a Sale, Nov. 16, 2002. Looks like some of our favorite catalogs have your “Avon Ding Dongs” beat.