Chief Marketer Staff

• Outsider Control of Reader’s Digest Increases with Stock Combination

  The Reader

• Promote It Launches Health Club Sampling Program

  Promote It will launch a new member appreciation program geared toward health clubs and fitness facilities in January. The new program, Fitness Rewards,

• DIRECT Listline

  Tufts University Healthy & Nutrition Letter This list has been recently updated, and now features 130,772 active subscribers. Readers are interested in

• Loose Cannon: Those Cutting-Edge Seniors

  The soft buzz in the aisles at last week

• Advo Expands Distribution in Indiana

  Advo, Inc., Windsor, CT, has almost doubled the frequency of its targeted advertising programs in Fort Wayne and South Bend, IN. The Windsor, CT-based

• E-Mailer Silverpop Acquires Epigraphx

  Silverpop, an e-mail marketing and customer communication firm based in Atlanta, has acquired Silverpop, an e-mail marketing products and services provider.

• Digital

  Google Adds Foogle

  Google, the Mountain View-CA-based Web search engine, has launched Froogle, an online shopping search engine. Froogle includes merchant advertisements

• Pet Supplier Grows Where Dot-coms Failed

  Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment program, a refocused e-mail newsletter program and Drs. Foster & Smith

• DIRECT Listline

  Affluent Investors Dunhill International List Co. is debuting this 3.6-million-name compiled file of investors in mutual funds, tax shelters, stocks and

• Mailer Groups Laud Presidential Commission

  Most observers applauded President Bush’s creation of a commission to explore the U.S. Postal Service’s mission and operations. But some news reports