Chief Marketer Staff

• MyPoints Launches MyPoints Career Center

  MyPoints.com, San Francisco, has created MyPoints Career Center, a career management venue within the MyPoints site. The new section will add capabilities

• CMGI Chairman To Sell 200,000 Shares of Stock

  David Wetherell, chairman of e-commerce tech firm CMGI, will sell 200,000 shares of the company

• Web Sites Can Trigger Physical Store Sales: Study

  Half of all Americans say they would purchase an item they saw on a Web site at a retail store if the site doesn

• Letters to the Editor

  I laughed at all of your resolutions for the New Year . And, of course, I realize it’s foolish

• Silver Streak

  Past chairpersons reflect on the DM industry as Caples Awards mark 25th anniversary

• Catalog Database Passes 100 Million Consumers

  Z-24, a cooperative catalog database, has passed the 100 million household threshold. The shared information transaction file now has 750 participants.

• RMH Reports Earnings Boost; Delays Refiling of Financials

  RMH Teleservices Inc., a provider of call-center services, predicted first-quarter revenue of $75 million, an increase of 27% over the same period last

• Loose Cannon: Wistful Resolutions for 2003

  Unlike most New Year’s resolutions, which require a personal commitment of resolve and discipline, for 2003 most of my goals are attainable only with

• No Laughing Matter

  Deciding whether or not to use humor in direct mail is serious business

• DIRECT Listline

  Crafts Report This business journal for the crafts industry is read by 18,259 artists, teachers, retailers and students. They are interested in turning