Chief Marketer Staff

• DIRECT Listline

  Tax Book Buyers These 78,193 accounting, financial and business executives have purchased a variety of tax tip and preparation advice books from Research

• CMGI Chairman To Sell 200,000 Shares of Stock

  David Wetherell, chairman of e-commerce tech firm CMGI, will sell 200,000 shares of the company

• Web Sites Can Trigger Physical Store Sales: Study

  Half of all Americans say they would purchase an item they saw on a Web site at a retail store if the site doesn

• Letters to the Editor

  I laughed at all of your resolutions for the New Year . And, of course, I realize it’s foolish

• No Laughing Matter

  Deciding whether or not to use humor in direct mail is serious business

• Catalog Database Passes 100 Million Consumers

  Z-24, a cooperative catalog database, has passed the 100 million household threshold. The shared information transaction file now has 750 participants.

• Silver Streak

  Past chairpersons reflect on the DM industry as Caples Awards mark 25th anniversary

• Sweden Is Customer Support Choice for Three U.S. Tech Firms

  Altiris inc., Citrix Inc. and FileNET have chosen to locate distribution, sales support and service facilities in Sweden. Altiris provides systems management

• Amazon Wraps Up Busy Holiday Gift Season

  Amazon.com received orders for more than 56 million items between Nov. 1 and Dec. 23, making it the company’s busiest holiday season. The Seattle-based

• Loose Cannon: Wistful Resolutions for 2003

  Unlike most New Year