Chief Marketer Staff

• E-Mail Boosts Sales for Christina Aguilera

  Music marketer BMG sent out a rich media e-mail about Christina Aguilera

• First USA to Pay $1.3 Million to Settle Probe

  First USA Bank N.A., reportedly the largest issuer of Visa credit cards in the U.S., agreed to pay $1.3 million and to police its telemarketing vendors

• Recruiters Predict a Database Brain Drain

  Data analysts and direct marketing campaign developers will be in high demand when the economy turns around, according to DM executive recruiters. And

• DIRECT Listline

  Tax Book Buyers These 78,193 accounting, financial and business executives have purchased a variety of tax tip and preparation advice books from Research

• CMGI Chairman To Sell 200,000 Shares of Stock

  David Wetherell, chairman of e-commerce tech firm CMGI, will sell 200,000 shares of the company

• Web Sites Can Trigger Physical Store Sales: Study

  Half of all Americans say they would purchase an item they saw on a Web site at a retail store if the site doesn

• Letters to the Editor

  I laughed at all of your resolutions for the New Year . And, of course, I realize it’s foolish

• Catalog Database Passes 100 Million Consumers

  Z-24, a cooperative catalog database, has passed the 100 million household threshold. The shared information transaction file now has 750 participants.

• Silver Streak

  Past chairpersons reflect on the DM industry as Caples Awards mark 25th anniversary

• RMH Reports Earnings Boost; Delays Refiling of Financials

  RMH Teleservices Inc., a provider of call-center services, predicted first-quarter revenue of $75 million, an increase of 27% over the same period last